How to Prepare a Marketing Environmental Analysis by Angela Stringfellow - Updated September 26, A marketing environmental analysis helps a business understand external forces that can affect it. The environment, or external forces, are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing a marketing plan or introducing a new product to the market. The most common method for preparing a marketing environmental analysis is to conduct a PESTLE analysis, which stands for Political, Economic, Social, Technological, Legal and Environmental, all areas affecting a business. Your organization may be introducing a new product or service to the market, entering a new market with an existing product, creating a strategic marketing plan, or analyzing environmental factors that have caused a recent decline in sales.
Overall the report is structured into four parts. Concluding that DELL is doing well the final part will still give recommendations and suggestions on how to maintain and improve their still strong position in the PC industry.
Finally the report concludes using the Dell marketing environment analysis to provide recommendations and suggestions for potential solutions and future development. Today privately owned again, they are a multinational company developing, selling, repairing and supporting computers and related products and services.
DELL sell directly to their customers, small to large businesses, healthcare and educational institutions, and government agencies through dedicated sales representatives, telephone-based sales, and online via their company web site.
In the launch of the Latitude XP with a record-breaking battery life brought breath-taking success. The same year they launched operations in Asia-Pacific. By the year within 15 years in business Michael Dell became the 9th richest man in the world. Being listed number 51 Fortune.
DELL maintains five production facilities worldwide, two in the USA, located in Texas and Tennessee, one in Brazil and two in Malaysia and China, the factory in Limerick, Ireland was closed and they manufacture most of the products they sell. Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams.
Their sophisticated supply-chain-management-system is the key advantage of their build-to-order and direct sales model. Expensive inventory is not building up in warehouses and therefor not losing value before sold and as well new products can be introduced without the obligation to clear old inventory.
Probably most important are the benefits that Dell gains from the direct relationship to their customers. Unlike their competitors whose channel partners often refuse to reveal who the final customer is, DELL knows the end-user, what equipment they previously bought and where it was delivered.
Using that information to offer add-on products and services, DELL coordinates maintenance and technical support helping the customer plan its PC replacement and upgrade cycle. Market trends DELL, ahead of its competitors, enthusiastically converted to the Internet early, creating their first web site and moving many of its activities online.
They recognised that their direct model provided an advantage in selling online. Their build-to-order manufacturing processes were already in place which made offering opportunities for the consumer to configure products online just as they already did on the phone easy.
Small and medium customers could buy hard- and software online from Dell. Most of DELLs revenue comes from the sales of hardware as part of e-business-solutions including high-margin items as large server and storage devices needed to support e-commerce, as well as desktops and laptops but DELL also does make money from services.
Their strategy over the long-term is to turn Dell into an IT-services company that can compete with IBMHP or Cisco and therefore they keep targeting corporate customers with their strategy they used to dominate the PC sales market almost 20 years ago — focussing on low prices and service Kelleher, Opportunities Dell provides various services infrastructure, security and cloud and enterprise solutions storage, servers, networkingwhich at present are their most profitable business.
Focussingon growing these divisions is highly important as they promise better growth opportunities and higher profit margins.
DELL, to diversify, requires new technology patents and new ideas. Emerging markets are the fastest growing markets for laptops, tablets and other electronic devices. Dell has a good presence in India, China and Brazil but should strengthen its position considering the PC industry experiencing declining market share.
The market expectance for mobile devices like tablets is growth in double digits within the next few years and the company has great opportunities due to their newly established partnership with Microsoft to grasp market share from developing new Windows devices.
Apple dominating the market for smartphones and tablets it proves hard for DELL to compete. DELL faces strong competition in all its business areas in terms of quality and price, and furthermore in regards of reputation, distribution and their range of products.
The strongest force or forces rules and should be the focal point of any industry analysis and resulting competitive strategy.Category: Computer Technology Market Analysis Dell; Title: Environmental Analysis Of Dell Organization.
My Account. Environmental Analysis Of Dell Organization. Environmental Analysis Of Dell Organization Dell was the only top computer company to lose worldwide PC market share.
This analysis identified Dell's problems . Environmental Analysis of Dell Organization Industry Environment Competitive Rivalry The competitors to Dell are as follows: Hewlett-Packard, IBM, and Sun Microsystems (Hoovers). Market Analysis Dell has been successful in the market because of its loyal customer base and diversified product portfolio.
The organization’s main products are personal computers, servers, network equipment, software, and computer peripherals.
Design for Environment Innovative thinking and a lifecycle approach to how we design products and source materials are the first steps in delivering products . This is the detailed PESTEL Analysis of Dell which covers the external factors analysis; Political, Economical, Social, Technological, Environmental and Legal.
Political Factors Many political factors in the country in which DELL is considering doing business, or in which it is already doing business, can affect the company’s operations.
The marketing mix of dell talks about the way in which dell has improvised to gain a competitive heartoftexashop.com designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.