One strength of the novel is its strong and consistent point of view.
It is one of the smaller concerns of the Virgin Group owned by Sir RichardBranson and has a prominence in the airlines sector all over the world by different names under the flagship of Virgin only.
The main group deals into various other sectors too unlikeQantas which are major airliners only.
The brand name of Virgin is globally recognized and they have the ownership of diverse range of businesses which are unrelated to airlines and are running successfully. Unique Diversification of Virgin Blue: Smaller and contained population of travellers Low cost corporate carrier Caters to both backpackers and business travellers Frequent business travellers are the most important clientele Their main mission and value is to provide quality for money, excellent customerservice, be innovative and be competitively challenging and fun.
It is operational in the New Zealand, Australia and Australia to south Asia routes with low air fares. It usually starts with defining an objective for the organization and is used while strategic planning for any organization: The unique characteristics of an organization, which are helpful in giving a competitive advantage over its opponents.
The definite characteristics of an organization which prove to be disadvantageous for the organization compared to its opponents. These are the external likelihoods that an organization has which helps it to make greater sales and earn more profits in the operating environment.
These are the external risk which pose a threat and can cause difficulties for the organization. It isan important tool for analysing the general environment available for the organization in which it has to operate and can be the macro perspective of any organisation.
It says that companies can never be separated rather they are always influenced by the external environment. It is mainly used while taking major evaluations or verdicts in case of key risks in front of any organization like while planning a new market or new product or investment projects or possible partnerships.
The political environment is the stability of the government of that country, the support government provides to the airlines industry and the trading agreements of that country. The economic factors involved are the percentage of unemployment in that country, consumption level and the interest and exchange rates of Australia and the seasonal issues which affect the organization.
The social cultural factors are the ethnic and religious issues along with the dynamics of the population of Australia. Education, role of men and women and living standards of people in Australia play major role.
The technological factors are the usage of latest technology and computer etc. Environmental issues which influence the airlines industry in Australia are like emission legislations, green companies, pollution, and consumer perception.
The legal influences cover the health regulations, price regulationnorms, employment regulation and product standards of the country. It maintains good relationship with its neighbouring countries.
It plans to breakdown the trade barriers by following multilateral, regional and bilateral trade policies. Thus both Virgin Blue and Qantas get an opportunity of tapping large amounts of frequent business travellers from all across the globe. Since committed Pressure groups are allowed to operate in Australia so the organizations like Qantas and Virgin Blue have to deal with Corporate Social Responsibility factors with great care.
Thus they should follow strategies which are beneficial for environment people and discourage unethical activities.
Australia has prominence of high pressure groups, so it is the responsibility of airlines to consider international issues so that their everyday functionality does not damage their culture, or break international laws.
Since Australia is not exercisingstrained relations like war with any country or within the country so the environment is good for airlines to operate. That is why Australia has huge bulk of travellers which are both business class travellers as wellas leisure trip travellers.
Thiswill give Airlines to earn big revenuesform the frequent travellers to the country.By Brittany Ahern & Tayla Allan Virgin Australia SWOT Analysis Strengths Weaknesses External Opportunities External Threats what was a strength for Virgin Australia?
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Let’s get started! Each reader will respond differently to Gathering Blue, but many will find a number of satisfying elements in the novel and possibly a few elements that are less satisfying.
One strength of the. SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Virgin Money as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning.
Its tagline/slogan and unique selling proposition are also covered Virgin Money SWOT Analysis. Strengths.
1. Highly capable and efficient parent company Weaknesses. 1. Little presence in few countries other than UK 2. Study 9 Research Strategies: Strengths and Weaknesses flashcards from Cali S. on StudyBlue.